The Value of Reputation: Understanding the Current Marketing Ecosystem for Content Producers

Keith A. Grossman; Elliot K. Fishman; Karen M. Horton; Steven P. Rowe

doi:10.1016/j.jacr.2019.04.021

The Value of Reputation: Understanding the Current Marketing Ecosystem for Content Producers

Keith A. Grossman, Elliot K. Fishman, Karen M. Horton, Steven P. Rowe

School of Medicine

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	1509-1510
Number of pages	2
Journal	Journal of the American College of Radiology
Volume	16
Issue number	10
DOIs	https://doi.org/10.1016/j.jacr.2019.04.021
State	Published - Oct 2019

ASJC Scopus subject areas

Radiology Nuclear Medicine and imaging

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10.1016/j.jacr.2019.04.021

Cite this

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title = "The Value of Reputation: Understanding the Current Marketing Ecosystem for Content Producers",

author = "Grossman, {Keith A.} and Fishman, {Elliot K.} and Horton, {Karen M.} and Rowe, {Steven P.}",

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AU - Horton, Karen M.

AU - Rowe, Steven P.

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JO - Journal of the American College of Radiology

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The Value of Reputation: Understanding the Current Marketing Ecosystem for Content Producers

ASJC Scopus subject areas

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