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The Relationship between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign

  • Vinu Ilakkuvan
  • , Monique Mitchell Turner
  • , Jennifer Cantrell
  • , Elizabeth Hair
  • , Donna Vallone

Research output: Contribution to journal › Article › peer-review

4   Link opens in a new tab Scopus citations

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Psychology