Abstract
Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand group differences in message-related cognitions (persuasiveness, receptivity, conversation). Message cognitions were highest among the high anger/high efficacy group and lowest among the low anger/low efficacy group.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 72-80 |
| Number of pages | 9 |
| Journal | Family and Community Health |
| Volume | 40 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 1 2017 |
| Externally published | Yes |
Keywords
- Anger Activism Model
- communication
- emotion
- theory
- tobacco
ASJC Scopus subject areas
- Public Health, Environmental and Occupational Health
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