The Power of Being Transported: Efficacy Beliefs, Risk Perceptions, and Political Affiliation in the Context of Climate Change

Ashley Bieniek-Tobasco, Rajiv N. Rimal, Sabrina McCormick, Cherise B. Harrington

Research output: Contribution to journalArticlepeer-review

3 Scopus citations

Abstract

We evaluated the short-term effects of transportation on efficacy beliefs and risk perceptions after exposure to a climate change documentary. Data were collected in randomized laboratory (N = 624) and online (N = 1,391) experiments. Participants watched one episode of Years of Living Dangerously or a control video. Regression analyses assessed whether narrative transportation and/or political affiliation were predictive of outcomes. Transportation and political affiliation were significantly associated with efficacy beliefs and risk perceptions (p <.001). A significant transportation by political party interaction for efficacy beliefs (p <.01) and risk perceptions (p <.01) indicated that cross-party differences could be mitigated by higher levels of transportation.

Original languageEnglish (US)
Pages (from-to)776-802
Number of pages27
JournalScience Communication
Volume42
Issue number6
DOIs
StatePublished - Dec 1 2020

Keywords

  • climate change
  • efficacy
  • risk perception
  • transportation
  • video

ASJC Scopus subject areas

  • Sociology and Political Science

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