The Impact of Health Communication Programs

Jane T. Bertrand, Stella Babalola, Joanna Skinner

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationObregon/The Handbook of Global Health Communication
Number of pages26
ISBN (Print)9781444338621
StatePublished - May 29 2012


  • Communication theories, processes, a multiplicity
  • Health communication campaigns, and measurable effects
  • Health communication in a global context, theoretical perspectives
  • Health communication program impact
  • Health communication programs, and advocacy
  • Methodological challenges, in determining causality
  • Programs and "Impact", and "effects" of communication
  • Study designs for evaluating BCC programs
  • US President's Emergency Plan for AIDS Relief (PEPFAR)
  • Youth, smoking cessation communication programs

ASJC Scopus subject areas

  • Social Sciences(all)

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