Abstract
Background: This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™. Objectives: We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012. Methods: We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server. Results: We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™. Conclusions: Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 779-782 |
| Number of pages | 4 |
| Journal | Substance Use and Misuse |
| Volume | 49 |
| Issue number | 7 |
| DOIs | |
| State | Published - Jun 2014 |
| Externally published | Yes |
Keywords
- Alcohol
- Social media
ASJC Scopus subject areas
- Medicine (miscellaneous)
- Health(social science)
- Public Health, Environmental and Occupational Health
- Psychiatry and Mental health
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