Abstract
Objectives: Since their introduction in 2015, JUUL e-cigarettes have gained >60% of the United States (US) 2018 retail market share among branded e-cigarette companies. The sources through which consumers learn about JUUL e-cigarettes is not known. Methods: We assessed the sources of awareness about JUUL through 2 cross-sectional surveys of US adults (Survey 1: 502 18-24 year-olds; Survey 2: 803 smokers age 18+). Primary measures were awareness of JUUL and sources through which participants learned about JUUL. Results: Awareness of JUUL was greater among smokers and younger adults (age 30). Common sources of awareness were advertisements, news, and word-of-mouth. Conclusions: This study is the first to identify sources through which never, non-current ever, and current smokers learned about JUUL e-cigarettes. Regulatory efforts and educational interventions may opt to focus on these channels.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 279-286 |
| Number of pages | 8 |
| Journal | American Journal of Health Behavior |
| Volume | 43 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 2019 |
Keywords
- advertising
- communication
- electronic cigarettes (e-cigarettes)
- information seeking
- marketing
- tobacco control
ASJC Scopus subject areas
- Health(social science)
- Social Psychology
- Public Health, Environmental and Occupational Health