Abstract
Objective: To understand vendor perspectives regarding changes made in 2009 to the Special Supplemental Nutrition Program for Women, Infant, and Children (WIC) food package. Methods: Fifty-two in-depth, qualitative interviews with owners or managers of small stores in 8 urban areas across 7 states conducted 6-12 months after the changes. Results: Store owners experienced implementation challenges, but felt the changes increased the number of customers, sales, and profits. Conclusion: This research provides vendor perspectives on the 2009 WIC policy changes and may enhance policy implementation directed at increasing healthy food availability, particularly in urban communities. Copyright (c) PNG Publications All rights reserved.
Original language | English (US) |
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Pages (from-to) | 655-665 |
Number of pages | 11 |
Journal | American Journal of Health Behavior |
Volume | 36 |
Issue number | 5 |
DOIs | |
State | Published - Sep 2012 |
Keywords
- Food policy
- Qualitative research
- Sales
- Storeowner perspectives
- WIC
ASJC Scopus subject areas
- Health(social science)
- Social Psychology
- Public Health, Environmental and Occupational Health