TY - JOUR
T1 - Reconstructing Gender Norms Through Ritual Communication
T2 - A Study of African Transformation
AU - Underwood, Carol
AU - Brown, Jane
AU - Sherard, Donna
AU - Tushabe, Basil
AU - Abdur-Rahman, Afeefa
PY - 2011/4/1
Y1 - 2011/4/1
N2 - African Transformation (AT) is a community development program informed by James Carey's notion of ritual communication and Paulo Freire's theory of critical pedagogy. AT features video portraits of ordinary people in Tanzania, Uganda, and Zambia who have overcome gender-based obstacles to better their lives. In Uganda, women and men gathered to interrogate common beliefs and explore actions they could take in light of the real-life stories portrayed in the videos. We hypothesized that individuals who participated in the program would be more likely than nonparticipants to express high levels of self-efficacy, espouse equitable gender norms, and report high levels of agency. Multivariate regression analysis, controlling for socioeconomic characteristics, confirmed that hypothesis.
AB - African Transformation (AT) is a community development program informed by James Carey's notion of ritual communication and Paulo Freire's theory of critical pedagogy. AT features video portraits of ordinary people in Tanzania, Uganda, and Zambia who have overcome gender-based obstacles to better their lives. In Uganda, women and men gathered to interrogate common beliefs and explore actions they could take in light of the real-life stories portrayed in the videos. We hypothesized that individuals who participated in the program would be more likely than nonparticipants to express high levels of self-efficacy, espouse equitable gender norms, and report high levels of agency. Multivariate regression analysis, controlling for socioeconomic characteristics, confirmed that hypothesis.
UR - http://www.scopus.com/inward/record.url?scp=79953279016&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79953279016&partnerID=8YFLogxK
U2 - 10.1111/j.1460-2466.2011.01537.x
DO - 10.1111/j.1460-2466.2011.01537.x
M3 - Article
AN - SCOPUS:79953279016
SN - 0021-9916
VL - 61
SP - 197
EP - 218
JO - Journal of Communication
JF - Journal of Communication
IS - 2
ER -