Marketing management when facing forward-looking consumers

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Flux
Subtitle of host publication	What Marketing Managers Need to Navigate the New Environment
Publisher	University of Toronto Press
Pages	132-147
Number of pages	16
ISBN (Electronic)	9781442698390
ISBN (Print)	9781442644038
DOIs	https://doi.org/10.3138/9781442698390-009
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus subject areas

@inbook{1b26262e96c24219baf2b55e2974b9cb,

title = "Marketing management when facing forward-looking consumers",

author = "Ching, \{Andrew T.\}",

year = "2012",

month = jan,

day = "1",

doi = "10.3138/9781442698390-009",

language = "English (US)",

isbn = "9781442644038",

pages = "132--147",

booktitle = "Flux",

publisher = "University of Toronto Press",

address = "Canada",

}

TY - CHAP

T1 - Marketing management when facing forward-looking consumers

AU - Ching, Andrew T.

PY - 2012/1/1

Y1 - 2012/1/1

UR - https://www.scopus.com/pages/publications/84967263046

UR - https://www.scopus.com/pages/publications/84967263046#tab=citedBy

U2 - 10.3138/9781442698390-009

DO - 10.3138/9781442698390-009

M3 - Chapter

AN - SCOPUS:84967263046

SN - 9781442644038

SP - 132

EP - 147

BT - Flux

PB - University of Toronto Press

ER -