Abstract
This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AID Srelated Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 223-234 |
| Number of pages | 12 |
| Journal | Journal of health communication |
| Volume | 2 |
| Issue number | 4 |
| DOIs | |
| State | Published - Nov 1997 |
| Externally published | Yes |
ASJC Scopus subject areas
- Health(social science)
- Communication
- Public Health, Environmental and Occupational Health
- Library and Information Sciences
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