Abstract
Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness.
Original language | English (US) |
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Pages (from-to) | 675-678 |
Number of pages | 4 |
Journal | Tobacco control |
Volume | 31 |
Issue number | 5 |
DOIs | |
State | Published - Sep 1 2022 |
Keywords
- Advertising and promotion
- Electronic nicotine delivery devices
- Media
- Social marketing
ASJC Scopus subject areas
- Health(social science)
- Public Health, Environmental and Occupational Health