'Help Save The Planet One Bidi Stick At A Time': Greenwashing disposable vapes

Kathryn Heley; Lauren Czaplicki; Ryan David Kennedy; Meghan Moran

doi:10.1136/tobaccocontrol-2020-056425

'Help Save The Planet One Bidi Stick At A Time': Greenwashing disposable vapes

Kathryn Heley, Lauren Czaplicki, Ryan David Kennedy, Meghan Moran

Bloomberg School of Public Health

Research output: Contribution to journal › Article › peer-review

Abstract

Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness.

Original language	English (US)
Pages (from-to)	675-678
Number of pages	4
Journal	Tobacco control
Volume	31
Issue number	5
DOIs	https://doi.org/10.1136/tobaccocontrol-2020-056425
State	Published - Sep 1 2022

Keywords

Advertising and promotion
Electronic nicotine delivery devices
Media
Social marketing

ASJC Scopus subject areas

Health(social science)
Public Health, Environmental and Occupational Health

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10.1136/tobaccocontrol-2020-056425

Cite this

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title = "'Help Save The Planet One Bidi Stick At A Time': Greenwashing disposable vapes",

abstract = "Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness.",

keywords = "Advertising and promotion, Electronic nicotine delivery devices, Media, Social marketing",

author = "Kathryn Heley and Lauren Czaplicki and Kennedy, {Ryan David} and Meghan Moran",

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AU - Heley, Kathryn

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AU - Kennedy, Ryan David

AU - Moran, Meghan

PY - 2022/9/1

Y1 - 2022/9/1

N2 - Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness.

AB - Nature-related imagery and colors exemplify Bidi Stick social media posts and BidiCares.com (figure 1). The colors green and blue are prominent across campaign materials, with green being particularly salient. Materials frequently incorporate images of the environment and emojis associated with plants, outdoor landscapes, and the Earth. Campaign materials use visual metaphors - superimposing the Bidi Stick on nature photographs - a technique that encourages viewers to make a cognitive link between the product and naturalness.

KW - Advertising and promotion

KW - Electronic nicotine delivery devices

KW - Media

KW - Social marketing

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JO - Tobacco Control

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ER -

'Help Save The Planet One Bidi Stick At A Time': Greenwashing disposable vapes

Abstract

Keywords

ASJC Scopus subject areas

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