Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City

Hailey N. Miller; Sarah C. Stevens; Donald Young; Cyd T. Lacanienta; Tosin Tomiwa; Monica Guerrero Vazquez; Wura Olawole; Trinity Zhu; Cassie Lewis-Land; Roger Clark; Anna Peeler; Samuel Byiringiro; Brittany Cook; Christine Weston; Yvonne Bronner; Tim Rich; Cheryl R. Himmelfarb

doi:10.2105/AJPH.2023.307492

Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City

Hailey N. Miller, Sarah C. Stevens, Donald Young, Cyd T. Lacanienta, Tosin Tomiwa, Monica Guerrero Vazquez, Wura Olawole, Trinity Zhu, Cassie Lewis-Land, Roger Clark, Anna Peeler, Samuel Byiringiro, Brittany Cook, Christine Weston, Yvonne Bronner, Tim Rich, Cheryl R. Himmelfarb

Research output: Contribution to journal › Review article › peer-review

Abstract

We aimed to disseminate reliable COVID-19 information to the Black and Latino communities of Baltimore City, Maryland, between July 2020 and December 2022. With community partners, we disseminated evidence-based COVID-19 information via grassroots and digital strategies, including Hopkins Opportunity for Participant Engagement, and connected volunteers to COVID-19 research. Using a multimodal approach facilitated dissemination of reliable information and raised awareness of research; evaluation of trust is ongoing. Robust, multimodal strategies are needed to foster trust and equity among diverse communities.

Original language	English (US)
Pages (from-to)	S69-S73
Journal	American journal of public health
Volume	114
DOIs	https://doi.org/10.2105/AJPH.2023.307492
State	Published - Jan 2024

ASJC Scopus subject areas

Public Health, Environmental and Occupational Health

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Miller, H. N., Stevens, S. C., Young, D., Lacanienta, C. T., Tomiwa, T., Vazquez, M. G., Olawole, W., Zhu, T., Lewis-Land, C., Clark, R., Peeler, A., Byiringiro, S., Cook, B., Weston, C., Bronner, Y., Rich, T., & Himmelfarb, C. R. (2024). Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City. American journal of public health, 114, S69-S73. https://doi.org/10.2105/AJPH.2023.307492

Miller, HN, Stevens, SC, Young, D, Lacanienta, CT, Tomiwa, T, Vazquez, MG, Olawole, W, Zhu, T, Lewis-Land, C, Clark, R, Peeler, A, Byiringiro, S, Cook, B, Weston, C, Bronner, Y, Rich, T & Himmelfarb, CR 2024, 'Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City', American journal of public health, vol. 114, pp. S69-S73. https://doi.org/10.2105/AJPH.2023.307492

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title = "Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City",

abstract = "We aimed to disseminate reliable COVID-19 information to the Black and Latino communities of Baltimore City, Maryland, between July 2020 and December 2022. With community partners, we disseminated evidence-based COVID-19 information via grassroots and digital strategies, including Hopkins Opportunity for Participant Engagement, and connected volunteers to COVID-19 research. Using a multimodal approach facilitated dissemination of reliable information and raised awareness of research; evaluation of trust is ongoing. Robust, multimodal strategies are needed to foster trust and equity among diverse communities.",

author = "Miller, {Hailey N.} and Stevens, {Sarah C.} and Donald Young and Lacanienta, {Cyd T.} and Tosin Tomiwa and Vazquez, {Monica Guerrero} and Wura Olawole and Trinity Zhu and Cassie Lewis-Land and Roger Clark and Anna Peeler and Samuel Byiringiro and Brittany Cook and Christine Weston and Yvonne Bronner and Tim Rich and Himmelfarb, {Cheryl R.}",

year = "2024",

month = jan,

doi = "10.2105/AJPH.2023.307492",

language = "English (US)",

volume = "114",

pages = "S69--S73",

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AU - Miller, Hailey N.

AU - Stevens, Sarah C.

AU - Young, Donald

AU - Lacanienta, Cyd T.

AU - Tomiwa, Tosin

AU - Vazquez, Monica Guerrero

AU - Olawole, Wura

AU - Zhu, Trinity

AU - Lewis-Land, Cassie

AU - Clark, Roger

AU - Peeler, Anna

AU - Byiringiro, Samuel

AU - Cook, Brittany

AU - Weston, Christine

AU - Bronner, Yvonne

AU - Rich, Tim

AU - Himmelfarb, Cheryl R.

PY - 2024/1

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AB - We aimed to disseminate reliable COVID-19 information to the Black and Latino communities of Baltimore City, Maryland, between July 2020 and December 2022. With community partners, we disseminated evidence-based COVID-19 information via grassroots and digital strategies, including Hopkins Opportunity for Participant Engagement, and connected volunteers to COVID-19 research. Using a multimodal approach facilitated dissemination of reliable information and raised awareness of research; evaluation of trust is ongoing. Robust, multimodal strategies are needed to foster trust and equity among diverse communities.

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Grassroots and Digital Outreach Strategies Raise Awareness of COVID-19 Information and Research in Baltimore City

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ASJC Scopus subject areas

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