TY - JOUR
T1 - Feasibility of collaborating with independent Latino-owned restaurants to increase sales of a healthy combo meal
AU - Poirier, Lisa
AU - Flores, Lucia
AU - Rivera, Ivonne
AU - St. Pierre, Christine
AU - Wolfson, Julia A.
AU - Fuster, Melissa
AU - Gittelsohn, Joel
AU - Colón-Ramos, Uriyoán
N1 - Funding Information:
Funding: This research was supported by a Cooperative Agreement (5 U58 DP005819-03), funded by the Centers for Disease Control and Prevention and by a grant from the Sumner M. Redstone Global Center for Prevention and Wellness at the George Washington University. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention or the Department of Health and Human Services or the Sumner M. Redstone Center.
Publisher Copyright:
© the Author(s), 2021 Licensee PAGEPress, Italy.
PY - 2022/3/3
Y1 - 2022/3/3
N2 - Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, commu-nity, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it). Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data.
AB - Americans spend the majority of their food dollars at restaurants and other prepared food sources, including quick-service and fast-food restaurants (PFS); independent small restaurants make up 66% of all PFS in the US. In this feasibility study, 5 independent and Latino-owned PFS in the Washington DC metro area worked with academic partners to start offering healthy combo meals with bottled water and promote these using on-site, commu-nity, and social media advertising. The number of healthy combos sold was collected weekly, showing that the new combos sold, and customers in all 5 sites were surveyed as they exited the PFS (n=50): >85% had noticed the combo meals; 100% thought it was a good idea to offer it, 68% had ordered the combo (of these, >94% of customers responded that they liked it). Results suggest that it is feasible to work with independent Latino-owned restaurants to promote healthy combos and collect data.
KW - combo meal
KW - feasibility
KW - independently-owned restaurants
KW - prepared food sources
UR - http://www.scopus.com/inward/record.url?scp=85127602952&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85127602952&partnerID=8YFLogxK
U2 - 10.4081/jphr.2021.2659
DO - 10.4081/jphr.2021.2659
M3 - Article
C2 - 34850621
AN - SCOPUS:85127602952
SN - 2279-9028
VL - 11
JO - Journal of Public Health Research
JF - Journal of Public Health Research
IS - 2
M1 - 2659
ER -