Ethnically targeted advertising and social meaning: An analysis of representation in Spanish language advertising

Christopher Chávez; Meghan Moran; Sandra Ball-Rokeach

Ethnically targeted advertising and social meaning: An analysis of representation in Spanish language advertising

Christopher Chávez, Meghan Moran, Sandra Ball-Rokeach

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Advertising and Reality
Subtitle of host publication	A Global Study of Representation and Content
Publisher	Bloomsbury Publishing Plc.
Pages	143-164
Number of pages	22
ISBN (Electronic)	9781441118943
State	Published - Jan 1 2012
Externally published	Yes

Keywords

advertising
culture
ethnicity
Hispanic
Latino
representation

ASJC Scopus subject areas

General Social Sciences

Cite this

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title = "Ethnically targeted advertising and social meaning: An analysis of representation in Spanish language advertising",

keywords = "advertising, culture, ethnicity, Hispanic, Latino, representation",

author = "Christopher Ch{\'a}vez and Meghan Moran and Sandra Ball-Rokeach",

year = "2012",

month = jan,

day = "1",

language = "English (US)",

pages = "143--164",

booktitle = "Advertising and Reality",

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TY - CHAP

T1 - Ethnically targeted advertising and social meaning

T2 - An analysis of representation in Spanish language advertising

AU - Chávez, Christopher

AU - Moran, Meghan

AU - Ball-Rokeach, Sandra

PY - 2012/1/1

Y1 - 2012/1/1

KW - advertising

KW - culture

KW - ethnicity

KW - Hispanic

KW - Latino

KW - representation

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EP - 164

BT - Advertising and Reality

PB - Bloomsbury Publishing Plc.

ER -

Ethnically targeted advertising and social meaning: An analysis of representation in Spanish language advertising

Keywords

ASJC Scopus subject areas

Other files and links

Cite this