Direct-to-consumer ads can influence behavior: Advertising increases consumer knowledge and prescription drug requests

M. Peyrot, N. M. Alperstein, D. V. Doren, L. G. Poli

Research output: Contribution to journal › Review article › peer-review

ASJC Scopus subject areas

@article{bbc61eae9eaa4b598431988237ddc0f5,

title = "Direct-to-consumer ads can influence behavior: Advertising increases consumer knowledge and prescription drug requests",

author = "M. Peyrot and Alperstein, {N. M.} and Doren, {D. V.} and Poli, {L. G.}",

year = "1998",

month = jul,

day = "14",

language = "English (US)",

volume = "18",

pages = "26--32",

journal = "Marketing Health Services",

issn = "1094-1304",

publisher = "American Marketing Association",

number = "2",

}

TY - JOUR

T1 - Direct-to-consumer ads can influence behavior

T2 - Advertising increases consumer knowledge and prescription drug requests

AU - Peyrot, M.

AU - Alperstein, N. M.

AU - Doren, D. V.

AU - Poli, L. G.

PY - 1998/7/14

Y1 - 1998/7/14

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UR - http://www.scopus.com/inward/citedby.url?scp=0031868810&partnerID=8YFLogxK

M3 - Review article

C2 - 10180332

AN - SCOPUS:0031868810

SN - 1094-1304

VL - 18

SP - 26

EP - 32

JO - Marketing Health Services

JF - Marketing Health Services

IS - 2

ER -