Direct-to-consumer ads can influence behavior: Advertising increases consumer knowledge and prescription drug requests

M. Peyrot, N. M. Alperstein, D. V. Doren, L. G. Poli

    Research output: Contribution to journalReview articlepeer-review

    66 Scopus citations
    Original languageEnglish (US)
    Pages (from-to)26-32
    Number of pages7
    JournalMarketing Health Services
    Issue number2
    StatePublished - Jul 14 1998

    ASJC Scopus subject areas

    • Health Policy
    • Marketing

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