Conjoint analysis applications in health - A checklist: A report of the ISPOR Good Research Practices for Conjoint Analysis Task Force

John F.P. Bridges, A. Brett Hauber, Deborah Marshall, Andrew Lloyd, Lisa A. Prosser, Dean A. Regier, F. Reed Johnson, Josephine Mauskopf

Research output: Contribution to journalArticlepeer-review

776 Scopus citations


Background: The application of conjoint analysis (including discrete-choice experiments and other multiattribute stated-preference methods) in health has increased rapidly over the past decade. A wider acceptance of these methods is limited by an absence of consensus-based methodological standards. Objective: The International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Good Research Practices for Conjoint Analysis Task Force was established to identify good research practices for conjoint-analysis applications in health. Methods: The task force met regularly to identify the important steps in a conjoint analysis, to discuss good research practices for conjoint analysis, and to develop and refine the key criteria for identifying good research practices. ISPOR members contributed to this process through an extensive consultation process. A final consensus meeting was held to revise the article using these comments, and those of a number of international reviewers. Results: Task force findings are presented as a 10-item checklist covering: 1) research question; 2) attributes and levels; 3) construction of tasks; 4) experimental design; 5) preference elicitation; 6) instrument design; 7) data-collection plan; 8) statistical analyses; 9) results and conclusions; and 10) study presentation. A primary question relating to each of the 10 items is posed, and three sub-questions examine finer issues within items. Conclusions: Although the checklist should not be interpreted as endorsing any specific methodological approach to conjoint analysis, it can facilitate future training activities and discussions of good research practices for the application of conjoint-analysis methods in health care studies.

Original languageEnglish (US)
Pages (from-to)403-413
Number of pages11
JournalValue in Health
Issue number4
StatePublished - Jun 2011
Externally publishedYes


  • Conjoint analysis
  • Discrete-choice experimental
  • Economic evaluation
  • Good research practice

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health


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