Associations between e-cigarette marketing exposure and vaping nicotine and cannabis among U.S. adults, 2021

Julia Chen-Sankey, Kathryn La Capria, Allison Glasser, Alisa A. Padon, Meghan B. Moran, Kimberly G. Wagoner, Kristina M. Jackson, Carla J. Berg

Research output: Contribution to journalArticlepeer-review

Abstract

Introduction: Little is known about the influence of e-cigarette marketing on cannabis vaping behaviors. This study examined the associations between e-cigarette marketing exposure and nicotine and cannabis vaping among adults. Methods: This cross-sectional study included a U.S. nationally representative sample of adults from the Wave 6 survey of the Population Assessment of Tobacco and Health Study. We used multinomial logistic regressions to examine the associations between past 30-day e-cigarette marketing exposure and past 30-day vaping behavior (sole- and dual-vaping of nicotine and cannabis) overall and stratified by age. Results: Overall, 52.0 % of respondents reported e-cigarette marketing exposure, and 89.8 %, 5.6 %, 3.2 %, and 1.4 % reported no vaping, sole-nicotine vaping, sole-cannabis vaping, and dual-vaping, respectively. E-cigarette marketing exposure was associated with increased odds of reporting sole-cannabis vaping versus no vaping (adjusted risk ratio [aRR], 1.31; 95 % confidence interval [CI], 1.09–1.57) and dual-vaping versus no vaping (aRR, 1.26; 95 % CI, 1.01–1.57). This association was found among those aged 18–24 and 25–34 years. It was also associated with increased odds of reporting sole-cannabis vaping versus sole-nicotine vaping (aRR, 1.28; 95 % CI, 1.04–1.58). This association was found among those aged 18–24 years. Discussion: E-cigarette marketing exposure was associated with sole-cannabis vaping and dual-vaping, not sole-nicotine vaping among U.S. adults. Such associations were mainly driven by young adults aged 18–24 and 25–34 years. Greater restrictions on tobacco marketing may have reduced the influence of e-cigarette marketing on nicotine vaping, while gaps in marketing restrictions for cannabis may contribute to e-cigarette marketing influence on cannabis vaping.

Original languageEnglish (US)
Article number108090
JournalAddictive Behaviors
Volume157
DOIs
StatePublished - Oct 2024

Keywords

  • Cannabis vaping
  • E-cigarette marketing
  • Marketing influence
  • Nicotine vaping

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Clinical Psychology
  • Toxicology
  • Psychiatry and Mental health

Fingerprint

Dive into the research topics of 'Associations between e-cigarette marketing exposure and vaping nicotine and cannabis among U.S. adults, 2021'. Together they form a unique fingerprint.

Cite this