TY - JOUR
T1 - An Expectancy-Value Analysis of Viewer Interest in Television Prevention News Stories
AU - Cooper, Crystale Purvis
AU - Burgoon, Michael
AU - Roter, Debra L.
N1 - Funding Information:
This study was supported in part by Training Grant 5–T32HL07180 from the National Heart, Lung, and Blood Institute. This study was reviewed and approved by the Committee on Human Research of the Johns Hopkins School of Hygiene and Public Health. We thank Jennifer Alcox, Edward J. Angletti, Linda Collins, Joseph Kaplan, Bonnie Raynor, and Marilyn L. Tokarski for their assistance with data collection.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2001
Y1 - 2001
N2 - Understanding what drives viewer interest in television news stories about prevention topics is vital to maximizing the effectiveness of interventions that utilize this medium Guided by expectancy-value theory, this experiment used regression analysis to identify the salient beliefs associated with viewer attitudes towards these types of news stories. The 458 study participants were recruited over 30 days from a municipal jury pool in an eastern U.S. city. Out of the 22 beliefs included in the experiment, 6 demonstrated salience. Personal relevance, novelty, shock value, and the absence of exaggeration were the core values reflected in the identified salient beliefs. This study highlights the importance of explaining the relevance of prevention stones to viewers and framing these stories with a new spin or a surprising twist. However, such manipulations should be applied with savvy and restraint, as hyping prevention news was found to be counterproductive to educating the public.
AB - Understanding what drives viewer interest in television news stories about prevention topics is vital to maximizing the effectiveness of interventions that utilize this medium Guided by expectancy-value theory, this experiment used regression analysis to identify the salient beliefs associated with viewer attitudes towards these types of news stories. The 458 study participants were recruited over 30 days from a municipal jury pool in an eastern U.S. city. Out of the 22 beliefs included in the experiment, 6 demonstrated salience. Personal relevance, novelty, shock value, and the absence of exaggeration were the core values reflected in the identified salient beliefs. This study highlights the importance of explaining the relevance of prevention stones to viewers and framing these stories with a new spin or a surprising twist. However, such manipulations should be applied with savvy and restraint, as hyping prevention news was found to be counterproductive to educating the public.
UR - http://www.scopus.com/inward/record.url?scp=0035225009&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0035225009&partnerID=8YFLogxK
U2 - 10.1207/s15327027hc1303_1
DO - 10.1207/s15327027hc1303_1
M3 - Article
C2 - 11550849
AN - SCOPUS:0035225009
SN - 1041-0236
VL - 13
SP - 227
EP - 240
JO - Health communication
JF - Health communication
IS - 3
ER -