An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: Results from a college student population

A. Ant Ozok; June Wei

doi:10.1007/s10660-010-9048-y

An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: Results from a college student population

A. Ant Ozok, June Wei

Research output: Contribution to journal › Article › peer-review

72 Scopus citations

Abstract

To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.

Original language	English (US)
Pages (from-to)	111-137
Number of pages	27
Journal	Electronic Commerce Research
Volume	10
Issue number	2
DOIs	https://doi.org/10.1007/s10660-010-9048-y
State	Published - 2010
Externally published	Yes

Keywords

E-commerce
M-commerce
Survey design
Usability
User preferences

ASJC Scopus subject areas

Economics, Econometrics and Finance (miscellaneous)
Human-Computer Interaction

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10.1007/s10660-010-9048-y

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abstract = "To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.",

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AB - To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.

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KW - M-commerce

KW - Survey design

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An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: Results from a college student population

Abstract

Keywords

ASJC Scopus subject areas

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