A Philip Morris advertisement for its heated tobacco product IQOS sets a troubling precedent

Eric C. Leas, Joanna E. Cohen, John W. Ayers

Research output: Contribution to journalComment/debatepeer-review

7 Scopus citations
Original languageEnglish (US)
Pages (from-to)E168-E170
JournalTobacco control
Issue numbere1
StatePublished - Dec 1 2020


  • advertising and promotion
  • non-cigarette tobacco products
  • surveillance and monitoring

ASJC Scopus subject areas

  • Health(social science)
  • Public Health, Environmental and Occupational Health

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